E-Business Management Curriculum

In this course, you’ll develop the necessary skills to ensure your success in the program. You’ll learn how you can improve your study skills, so you’re able to use a number of tools that will help you to be successful.

By the end of this course, you'll be able to:

• Outline a plan for completing your program and the goals you want to achieve
• Identify your preferred study aids and learning styles
• Develop important study and time management skills
• Use helpful resources, such as the Virtual Library and tutoring services

This course outlines the elements of business and the challenges businesses face in a global environment, such as competition and economic factors. You’ll learn why accounting, technology and information systems, marketing, and management are essential to starting and growing a business. You’ll also learn the basics of managing financial and human resources and the ethical and social responsibilities required of a successful manager.

By the end of this course, you'll be able to:

• Identify different elements that distinguish capitalism, socialism, communism, and mixed economies
• Define the role of small business in the free enterprise system
• Assess elements of the global economy, such as labor, capital, trade, and natural resources, and how they influence business
• Analyze the functions of business, such as management, organization, human relations, marketing, financing, and ethics
• Identify the purpose of business policy and strategy

In the business world, people are sometimes put into management situations when they really don’t understand what management is all about. Although some are able to step into a management position and handle it naturally, others find the responsibilities to be overwhelming. Management courses are a must. For those proficient in managerial positions, management courses can help improve their skills and gain a better understanding of their new responsibilities. For those who are overwhelmed by a new management position, or who strive to secure a management position, management courses help by presenting concepts and ideas to build new skills.

This course is divided into lessons that discuss the foundations and principles of management, planning, organizing, leading, and controlling. As you read the textbook, try to relate the material to your own experiences. If you don’t have any management experience, try to put yourself in the place of your manager and relate the material to those experiences.

By the end of this course, you'll be able to:

• Summarize the functions of management and the basic steps in various planning processes
• Explain how to make effective decisions as a manager and a leader
• Describe the fundamental elements of an organization’s structure and the components of an organization’s competitive environment
• Explain principles for setting goals that motivate employees, why companies develop control systems, and why teamwork is beneficial
• Analyze why diversity is a critical organizational and managerial issue, and describe the criteria for technology decisions and managing change

This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan; use social and mobile marketing effectively; integrate ethics into marketing strategies; influence the consumer decision process; perform market research; perform SWOT and STP analyses; make decisions concerning branding, packaging, and developing new products; price products and services fairly; set advertising objectives; and more.

By the end of this course, you'll be able to:

• Analyze the many components that are considered and used when making marketing plans and strategies
• Analyze the foundation of the marketing model and its emergence
• Point out the targeted strategies and plans in marketing and globalization
• Formulate a plan of valuing production, innovation, and product marketing
• Develop the valuing strategies for products and services in marketing
• Categorize the strategies for supply chain management and retailing
• Distinguish between the various domains under IMC strategies
• Design a marketing plan for an existing business

Online marketing is a rapidly growing and changing field. Social media sites like Facebook and Instagram weren’t always such powerful online advertising tools. Traditional marketing has diminished, but it hasn’t gone away altogether. It’s still used, and in conjunction with online marketing, it can be very effective. In this course, you’ll learn how to create effective online marketing campaigns. This course is designed for those interested in online marketing, as well as for those whose work often integrates with online marketers. This course will provide you with several concepts on how to develop an effective online marketing strategy. It will also introduce you to many tools to create and measure your campaigns.

By the end of this course, you'll be able to:

• Point out the use of SEO and SEM in B2B online marketing
• Analyze the use of online PR, social media, optimizing metrics, and CRO on your site
• Categorize the importance of managing leads, integrating marketing with CRM, and effective use of marketing mix
• Prepare an essay project assessing the online B2B market place

Information security is a pressing concern for all computer users, from the personal user with a cell phone, laptop, or tablet to the enterprise administrator responsible for protecting thousands of machines and millions of dollars’ worth of data. Keeping personal and business data safe, secure, and private is an industry in itself. As computers and networks have become invaluable parts of our everyday lives, the uninhibited and protected flow of data has become ever more critical to businesses, governments, and private citizens. If this data isn’t protected, our personal and professional lives are at risk from script kiddies, cyberterrorists, and other dangerous groups, each of which will be discussed in the course.

In a world in which more and more of our lives are ending up as online data, the topic of information security becomes ever more vital, and one that computer professionals of any type can’t afford to ignore. The information and concepts you’ll gain from this course will better equip you to respond to questions and situations regarding information security now and in the future.

By the end of this course, you'll be able to:

• Explain the value and importance of information security
• Describe different types of attacks and explain the general challenges of each as well as the principles involved in defending against them
• Explain the types of attacks that can be directed at desktops and mobile devices and the defenses that can be set up for them
• Describe the steps involved in recovering from an attack and create an attack-recovery plan
• Describe the types of web and email attacks and the defenses that can be set up and how to implement them
• Describe spyware and its uses as well as common spyware tools
• Explain personal security defense tools and their usage
• Discuss tools such as cryptography and encryption and their roles in a security policy
• Describe the role of physical security for a network or organization
• Discuss differences between and examples of enterprise policies and plans

In this course, you’ll learn about laws, regulations, free speech, and ethical considerations on the internet. This course also discusses intellectual property rights and the challenges of regulating privacy rights on the internet. You may know a great deal about the Internet. However, you’ll look at it differently for this course. It’s important for you to understand the standard terms that are used. Each chapter will include key terms, as well as some that may be familiar to you. Technology is changing rapidly, but having a basic understanding of cyberlaw, you’ll be able to make informed decisions for yourself and in your business dealings.

By the end of this course, you'll be able to:

• Differentiate among laws, regulations, and self-regulating ethical considerations on the internet
• Describe the ethical principles that relate to individuals’ use of the internet
• Define free speech and explain why it’s difficult to regulate on the internet
• Discuss intellectual property rights and related issues that apply to the internet
• Explain the challenges of regulating privacy rights on the internet

In this course, you’ll explore the nature of a successful website.

By the end of this course, you'll be able to:

• Discuss the different roles people play in website and interactive project development
• Define the project life cycle and scope of work
• Explain how to manage effective meetings
• Discuss how to communicate effectively with your client and team
• Describe various types of technical documentation
• Describe what’s involved in quality assurance and testing of a web project
• Explain what’s involved in deployment, support, and operations
• Analyze how to effectively manage a web project

Social media, blogging, and podcasting: These are just a few of the methods that those working in marketing and public relations (PR) use to immediately connect with customers. You’ll explore those methods in this course, as well as other opportunities that the Internet offers to drive results and grow a business.

By the end of this course, you'll be able to:

• Describe the marketing and public relations revolution brought about by the Internet
• Recognize how to create a content strategy plan that will impact sales
• Identify how video, podcasts, news releases, and search engine marketing impact marketing

Customer service is presented as an integral part of any career, in terms of understanding what customer service encompasses and why it is essential, recognizing, understanding and meeting customer’s needs, and communicating with customers, including verbal and nonverbal messages, active listening skills, dealing with hostility and necessary skills in various mediums such as Internet and telephone.

By the end of this course, you'll be able to:

• Explain why customer service matters and best practices for customer service
• Describe how customer feedback and expectations can help with customer service