Internet Marketing Certificate

CERTIFICATE OUTLINE

The objective of this program is to teach the skills needed to conduct an online marketing campaign. Your studies cover advertising and buyer behavior, e-commerce, internet marketing, security, implementation, and much more. Students will see examples of what is successful – and what isn’t -- in Web marketing.

You will need access to a computer and the Internet to complete this program. Your courses include:

MKT301 - Principles of Marketing (3 credits)

The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy.

Study Guide - Principles of Marketing
Textbook - Contemporary Marketing

MKT310 - Advertising Principles (3 credits)

Techniques of advertising; function of advertising in the marketing area; role of advertising in the marketplace.

Study Guide - Advertising Principles
Textbook - Advertising and Integrated Brand Promotion

INT114 - Internet Marketing and E-Commerce (3 credits)

Provides a concise introduction to electronic commerce with balanced coverage of both technology and business topics; contains a comprehensive online companion that links the concepts in the book to real online examples; security, implementation, ethics, and legal issues in electronic commerce; case studies of real businesses.

Study Guide - Internet Marketing and E-Commerce
Textbook - Electronic Commerce

INT246 - Advanced E-Commerce Issues

Advanced E-Commerce issues will help the e-commerce managers of today and tomorrow better direct the e-commerce process by integrating business models, marketing, and Internet technology. The course addresses e-commerce management issues, business model design, .com successes and failures, and legal issues relating to doing business on the Web.

Study Guide - Advanced E-Commerce Issues
Textbook - E-Commerce Management

We reserve the right to change program content and materials when it becomes necessary.